The Remix Strategy

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First, ask yourself: Why do I want to be a YouTuber? Be specific, and don't make it about fame or money. What is it that you are truly passionate about that drives you to making videos.

What I'm passionate about?[edit]

Make a list of 15 things you are passionate about.

I.E.:

Religion
Politics
Off-Roading
Vehicle Build Ups
My Kids
Parenting
Playing Games
Outdoor Activities
Camping
Off-grid Living
Technology
Making Videos
Preparedness / Prepping
Home Improvement

Rank Your Passion[edit]

On a scale of 1 - 5, rate each of your 15 passions on each of these three areas (1 is low or small, 5 is huge):

  1. How Big is the Topic (search YouTube for it and see how many channels are doing it).
    • Don't worry, high levels of competition often means there's a demand for it.
  2. How much do people who are into it care about it
    • People may like something a lot, but if it went away how soon would they get over it?
  3. How much would you enjoy making videos on it
    • It you don't enjoy doing it, you likely won't stick with it, and your audience will notice.

Add up the rankings. Are any of them ranking at a 10+? If not, you may need to rethink your list. Pick your top 1 and get to work. Find a way to put your own personality and twist on it, so that you stick out of the crowd. It's better to be different then better.

Get Noticed[edit]

  1. Clarity
    • Focus is power. If you try to reach everyone, you'll end up reaching nobody.
      • Who is your channel for? Is your branding clear and concise.
      • What is your sentence? A single phrase that explains what your videos are about.
    • Make your branding clear, your messaging clear, and your content clearly on brand.
  2. Audience
    • Make sure you know who your target audience?
    • what value are you going to give your audience?
    • How are you going to stand out and be different? USP: Unique Selling Proposition

The Remix Strategy[edit]

Coming Soon.



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